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finding your focus

#findingyourfocuscourse

In the past 5 years, I have worked one-on-one with over 50 photographers in my personal mentoring program. These photographers ranged from brand new in business, to well seasoned in their career. Ultimately, there was always one theme that resounded in every single mentoring session. 

The need of finding your focus. 

For the first time ever, I have released the most coveted topics of business & branding conversations that have taken place in that kind of 1-1 coaching- now available in a unique online course experience. I'm sharing my secrets of success, and the lessons I've learned so that you can build a business that truly serves your life, and not the other way around! 


Just Imagine if

You started your next season

Who you are booking and why

How clients are going to find you 

The right systems to fit your business and keep you organized

The increase of product sales because you finally have a plan 

What you're spending money on in your business and why

Having a photography brand that is unique and not just like everyone else's

That YOU are the one who defines success in your photography business, not your social media scroll. 
  
                              

confident in...

The reviews

Kate of Quietside Photography


"I am SO SO SO SO glad I bit the bullet and took this class. It is so much different than any other "class" I have taken online. This is EXACTLY what I need right now. It is very motivating when I have been feeling discouraged lately. My wheels are turning so much. This is great I had to pause the module to just say thank you. I really appreciate all the hard work that you put into this course...I fully believe is the nudge I need to get my thoughts straight and follow what is in my heart and soul to where I want to bring my business. I am so excited to learn from you. Thank you so much already."

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finding your focus

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Take a peek inside the course!

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WHAT'S INCLUDED

I am so excited to invite you into

7 MODULES AND 4+ HOURS OF
 VIDEO TEACHING
  
                              

LIVE Q&A SESSIONS

    • Finding Your Focus in your Branding
    • Finding Your Focus in your Clients 
    • Finding Your Focus in your Website 
    • Finding Your Focus in your Systems & Workflow  
    • Finding Your Focus in your Marketing 
    • Finding Your Focus in your Sales & Selling Products 
    • Finding Your Focus in your Mindset
                                              
                              

1-1 COACHING  
                              

Every student will have the opportunity to reserve a private 30 minute 1-1 coaching  call with Tiffany. Spots are scheduled on a first come first serve basis. (Meaning, the sooner you reserve your course seat, the more scheduling options you will have.) 
                                              
                              

SUPPORT & COMMUNITY

Every student will be given access to our private course facebook group to connect with like minded creatives and ask questions throughout the course. 
                                              
                              

Every student will be given a seat to a number of different Live Q&A calls with Tiffany in our course facebook group. 
                                              
                              

80+ PAGE WORKBOOK

Every student will receive a 80+ page digital workbook that is easily downloadable for self printing- to follow along and make the most of the teaching content. 
                                              
                              

MY SESSION PLANNING GUIDE

Every student will receive a my Start to Finish Session Planning Guide that I have printed for all of my clients as a fully customizable InDesign template. This template includes much of my own written content that I include, as well as a 50 minute tutorial video showing you how to customize yours! 
                                              
                              

yes!! this is exactly what I need

how much does it cost??

I am so excited to share this course experience with you!! There are two different payment options available. You can access the course with a one time payment (saving $105!!) or you can choose the payment plan if smaller amounts over the next three months are the better fit for your budget. 

"As a new business owner, I found the course answered some questions I didn't even know to ask! Each module was educational and challenged my current thinking about how to run my business, from finding the ideal client to establishing work systems that will keep me organized and efficient. Tiffany's honest and positive insights definitely helped me find my focus!"

FINDING YOUR FOCUS 

You want a stand out brand that doesn't look like everyone else's. 

You want to define who your ideal client is.

You're tired of making up your client experience as you go. 

You want to have a clear plan for how clients are going to find you. 

You are looking for direction on how to sell printed products outside of online galleries, or traditional in-person sales methods.

You want to build a sustainable photography business.

You're exhausted from defining your success by your social media scroll. 

You're looking for a reset in your brand and business, and ready to do the work that lasts. 

is the course experience for you if...

You're ready for a community of like minded creatives to support you.

Your Questions answered

Let's make sure this course is a good fit

Will all of the content be available when the course begins, or is content released over time? 



All of the content of the course is available to you when the course begins. You can walk through each module at your own pace and on your own schedule. 
The course next begins on April 10th, 2018. 

Next Question 

Your Questions answered

Let's make sure this course is a good fit

What kind of photographer is this course the best fit for? Wedding? Portrait? Brand new? Seasoned?

This course is the best fit for photographers who are looking to find clarity and focus in their brand and business- from what they offer to who they work with. This course is not built to be wedding or portrait specific- however my experience as an educator IS coming from a portrait photography background. If you are just getting started, the steps of this course will have you focus on building a brand to last. If you are well seasoned, each module will provide a reset for your business. 

Next Question 

Your Questions answered

Let's make sure this is course is a good fit

Will any of the course content be available offline? 



The majority of the course is hosted and available for viewing online within one easy to use website. Each teaching presentation does include an audio file to download for offline listening, as well as a downloadable workbook.

Next Question 

Your Questions answered

Let's make sure this is course is a good fit

I have previously purchased your Sales Guide, will this course cover new information
about your sales process? 


The Sales Module of this course does cover the material that was in my previous Sales Guide, but also goes into much more detail for greater understanding. I explain my entire process of how I sell printed products to my clients in this module.  The Sales Guide is no longer available for purchase. 

Next Question 

Your Questions answered

Let's make sure this is course is a good fit

Will this course teach how to price my photography business? 

The Sales Module will include insight on my pricing in connection to how I offer printed products. However this course does NOT teach pricing in great detail, nor provide you with any formula of how to price your photography services or products. If having a confidence in your numbers is your biggest educational need, than I highly recommend courses & resources by Shanna Skidmore

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Your Questions answered

Let's make sure this is course is a good fit

Does this course teach any of the content that is taught at The Fount Workshop? 

Yes, there is a lot of content in this course that I also teach at the Fount Workshop. If you are a past alumni and have specific questions about what content would be different, please feel free to contact me. 

Next Question 

Your Questions answered

Let's make sure this is course is a good fit

Will I get any 1-1 time with you for feedback or to ask questions? 

I created this course experience to be much more than they typical "autopilot" online course. Not only will every student be given access to the private course Facebook Group where I will be giving Live Q&A calls, but every student will also have the opportunity to reserve a 30 minute 1-1 Coaching Call during this course!! Available dates & times for the 1-1 Calls are pre-scheduled and are first come-first serve. 

Next Question 

Your Questions answered

Let's make sure this is course is a good fit

What is the course schedule like? 

When the course next begins on April 10th, 2018, you will be given access to each and every module immediately and can complete the course at your own pace. Our Live Q&A sessions will be scheduled between April and May.

Next Question 

Your Questions answered

Let's make sure this is course is a good fit

I'm ready to sign up! What are my next steps??

I am so excited to share this course experience with you! The first step is to choose your payment option. You will then be brought to a check out page. You will be asked to create an account, which is how you will later login to the course site. After completing your payment you will receive two emails. The first includes your login link, where all of the course will be open to you beginning April 10th, 2018. The second email will officially welcome you to the course- giving you access to our course Facebook group, a link to reserve your 1-1 Coaching Call Date (first come first serve) as well as other course welcome details! 

Next Question 

Your Questions answered

Let's make sure this is course is a good fit

I have limited availability, how do I know if the coaching call will work for my schedule?

I completely understand that each photographer taking this course will have a different schedule, whether you're a busy Mom, or work another full time job. I have pre-scheduled the coaching calls  to include a variety of both days and times- morning, afternoon, and evening. That said, once the time slots fill, they fill. Coaching calls are reserved through a sign up link in your welcome email, so the first to reserve their seats will have more scheduling options. 

Next Question 

Your Questions answered

Let's make sure this is course is a good fit

Do you offer any refunds if I purchase the course and then decide it's not what I am looking for? 

Due to the nature of this specific online course and the amount of content you receive, at this time we do not offer refunds. We have made every effort to explain the content of this course in great detail to ensure you have the information you need to make your enrollment decision. If you have additional questions about this course experience that are not answered here, please don't hesitate to reach out.  We want you to make a confident purchase decision! 

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The reviews

Anne Miller

"Tiffany Farley's course Finding Your Focus is impactful!  Whether you are just starting out in photography, or have been in business for 1 year, 5 or 10, this course is designed to take you from start to finish focusing on the key business building topics to establish, define, or even redefine your business. 

This course brilliantly streamlines the questions of "HOW" or "where to start" all while providing her expert insight, personal learned experiences, and useful tips with each of the seven solid course topics covered.  She helps stimulate new creative ideas to think about your business in a new light, one that is streamlined and focused to fit your business goals and needs.  Beneficial, useful, hands-on, impactful...you won't complete this course and be the same business owner as when you started!" 

Tell me more about the content

Let's make sure this course is a good fit

Finding Your Focus in your Branding 

One of the biggest breakthroughs in my own business growth was learning the freedom of not being the photographer for everyone. In this first module of Finding Your Focus in your Branding, you will define what is most important to you, and what you want your brand to be known for. Branding is more than a logo or a color palette, and your brand shouldn't look like everyone else's!

Next module 

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Finding Your Focus in your clients

Building upon our first module of effective branding, Finding Your Focus in your Clients will help you to define one of the most important things to know in your business- which is who your brand is speaking to. You will determine what your ideal client values in their experience of working with you, so that you can meet the needs of your clients in a more meaningful way. 

Next module 

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Finding Your Focus in your WEBSITE

Your website is one of the most powerful tools in your business. Finding Your Focus in Your Website is going to bring you back to the basics of what your website needs to be doing for you. Too often as creatives we can get caught up in the look and design of our website, that we overlook the things we can each do to really make our website effective.

Next module 

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Finding Your Focus in your systems & workflow

As a business owner,  time is our most valuable asset. In Finding Your Focus in Your Systems, you will evaluate your client process from start to finish- looking for a more excellent way. Remember all of the things that you told yourself last season would be different from now on? This is the module where you set your business up for success through creating streamlined systems and consistent workflow steps. 

Next module 

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Finding Your Focus in your marketing

After doing the work of defining who your brand needs to be speaking to, you will be able to determine how those clients are going to find you. Finding Your Focus in Your Marketing is going to guide you in creating a plan of action in evaluating what marketing platform you want to focus on in your next season. 

Next module 

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Finding Your Focus in your sales 

One of the biggest obstacles I knew I had to overcome in going full time with my portrait photography business was generating enough income to do so. Finding Your Focus in Sales is going to have you determine the purpose of your profit, in addition to detailing my entire sales process and how I successfully sell prints and products without using an online gallery, a studio, or traditional in-person sales methods. 

Next module 

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Finding Your Focus in your mindset 

When you have a focus in your mindset that you bring to your business each and every day, it eliminates the feelings of competition and not being enough. This module is going to map out the action steps of your business goals, bring clarity to your definition of success, and evaluate your unique strengths as a business owner. 

back to start

The reviews

Anne Miller

"Tiffany Farley's course Finding Your Focus is impactful!  Whether you are just starting out in photography, or have been in business for 1 year, 5 or 10, this course is designed to take you from start to finish focusing on the key business building topics to establish, define, or even redefine your business. 

This course brilliantly streamlines the questions of "HOW" or "where to start" all while providing her expert insight, personal learned experiences, and useful tips with each of the seven solid course topics covered.  She helps stimulate new creative ideas to think about your business in a new light, one that is streamlined and focused to fit your business goals and needs.  Beneficial, useful, hands-on, impactful...you won't complete this course and be the same business owner as when you started!" 

"What if branding could mean more to you than just needing to have the expensive silk ribbon? When you find a focus in your brand, it becomes the very rudder to your ship, and the filter by which every decision is made." 

The reviews

Monica June Photography

"This year marks my 15th year as a professional photographer and although I've come a very long way since my first years as a new photographer, there are times I still struggle to know what's next. Through these fifteen years, finding my focus and staying focused has been difficult at times. There are plenty of workshops for shooting, posing, and styling, but very few that taught me how to be strategic and focused as a business owner. At the beginning of this course Tiffany pulls back the curtain on her own journey as a photographer and a business owner. This makes her real, approachable and helped me to not feel so alone in my struggle to get focused and stay focused. Throughout the seven modules, Tiffany leads us through the steps we each need to take to define our why for photography, our brands, our ideal clients, marketing, and so much more about being strategic, focused business owners.  Had this material been available to me 15 years ago, I can only imagine how many mistakes I would have avoided and how much further I would be in my business.
If you are looking for a resource to help you start, start over, or continue to grow as a business owner, this is the resource for you."

Still Have questions? 

contact tiffany

meet tiffany

photographer of motherhood & family

I am an artist and educator who specializes in motherhood and family photography. I am passionately invested in creating portraits that will define motherhood as both fascinating and timeless- as I believe it is always meant to be seen.

I offer both in home and on location portrait sessions, exclusively using natural light. I photograph using a combination of both the modern digital medium, in addition to what has quickly become a signature of my work- timeless black and white film. 

I am currently local to the the greater Pittsburgh area. I travel throughout the Northeast and world wide for my clients. I am also the founding editor of The Fount Collective, and will be hosting our fourth sold out workshop for motherhood photographers this year.

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